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Core Modules

Each Be-Spoke programme consists of a set of Core Skills Modules. These modules are tailored around the apprenticeship standard’s occupational duties and Knowledge, Skills, & Behaviour, designed to prepare learners for their End-Point Assessment. Because you chose #APPRENTICESHIP# your chosen core modules are...

The Power of Data This hands-on course ensures participants understand the critical importance of data in their role and the wider digital world. We prepare learners with the foundational knowledge that is required to begin confidently handling data, organising information, and drawing insights that support smarter decisions.
Making Data-Driven DecisionsThis course empowers your team to work confidently with data, ensuring it’s secure and organised. Using real-world examples, employees will gain the analytical and critical thinking skills required to make informed decisions that contribute to overall business success.
Presenting Accurate InsightsParticipants will learn to clean data, check for errors, and ensure quality with practical tools and techniques. Learners will create impactful charts, selecting the right chart type to best represent specific data, making insights easy to understand and share.
Confident Data CommunicationsThis course empowers participants with the ability to turn raw data into compelling narratives, bridging the gap between analysis and meaningful business decisions. Learners will understand how to communicate data to both technical and non-technical stakeholders and gain practical experience using dashboards and communication tools.
Business Analysis using Power BIIncorporating elements of previous modules, this course ensures learners can put theory into practice. Learners will explore predictive analysis and use real-world data to bring projects to life – identifying business needs, assessing data trends, and presenting complex data simply, using tools like Power BI to create meaningful dashboards.

Data Analysis Concepts This course focuses on the core concepts and principles of data analysis. Our learners will build on foundational knowledge through an advanced exploration of the data lifecycle, data architecture, and current data regulations.
SQL for Data Analysis SQL is the standard language for relational database systems and is a cornerstone of professional data analysis. This course has a practical focus and will teach learners to create data structures and apply data modelling techniques with SQL.
Data Analysis using Python This course will develop knowledge and skills in the use of Python, one of the most widely used languages for data analysis. Learners will explore different types of analysis and how Python can be effectively deployed within data workflows.
Data Visualisation using Power BI, Python, & ExcelEffective data visualisation can transform complex datasets into actionable insights that drive business change. In this course, we teach impactful data visualisation through Python, Microsoft PowerBI and Microsoft Excel. To put their new knowledge to the test, learners will import, clean and transform a fictional data set into a visual PowerBI dashboard.

Planning & Managing Software Development Projects (Part 1 & 2) We explore the planning and analysis stages of the Software Development Lifecycle and discover effective project management methodologies to apply to your work.
Advanced Software Design We’ll take a deep dive into software design principles, processes, and techniques. We explore use cases, develop user stories, and identify reusable solutions to common problems through software design.
Advanced Programming (Part 1 & 2) In this practice-led course, we develop programming knowledge and skills and learn how to apply key software development principles and techniques.
Database & Software Services (Part 1 & 2) In this course, we focus on developing code for databases and the web, including complex data connections and automation.
Advanced Software Testing Participants will employ testing frameworks and methodologies and apply structured problem-solving techniques to debug code and effectively resolve errors.

Multi-Channel Campaign Management In this course, we empower learners to drive impactful and compliant marketing strategies, covering essential marketing theory, planning, and content creation to ensure participants understand the impact of end-to-end campaign efforts.
Customer-Centric Campaigns This course teaches participants to create effective personas, ensuring that customers can be segmented and led through the marketing funnel with targeted campaigns.
Aligning Marketing Efforts with Business Goals In this course, we build practical expertise in campaign management, competitor analysis, and design principles, learning to create and adapt content for online and offline mediums.
Strategic Planning for Maximum ROI This course ensures learners can create and manage multi-channel marketing campaigns across the platforms your customers use daily and make relevant adjustments to meet budget and performance objectives.
Data-Driven Marketing This course equips learners with essential skills in data analysis to ensure they make the most of their data and use it to enhance campaign performance.

Planning & Creating Content Strategies This course equips learners with the essential skills to create compelling, on-brand content while effectively managing budgets, commercial pressures, and compliance with GDPR & copyright laws.
Content Creation: Images, Audio & Video This course teaches employees to use content management systems, enabling them to deliver engaging material across digital platforms efficiently and demonstrates a range of key content creation tools.
Copywriting & SEO Techniques This course equips participants with the skills to create high-quality, accessible written content for various platforms, optimise it for search engines, and tailor tone of voice for maximum impact.
Teamwork for Effective Campaign Collaboration Emphasising teamwork, professionalism, and problem-solving, participants will develop the ability to collaborate seamlessly, uphold high standards, and navigate challenges with creativity and critical thinking.
Campaign Performance & Evaluating Success In this course, we empower participants with the ability to make data-driven decisions, monitor user experience, and present tailored creative content ideas that drive business success.

Marketing Concepts & Theories This course is designed to build a strong understanding of the key concepts that drive all marketing activity. Throughout this interactive course, marketers will be encouraged to dive into these core concepts and apply them to their working environment.
Business Understanding & Commercial Awareness This course focuses on how marketing can help fulfil business objectives, deepening an understanding of the role marketing plays within specific organisations and wider industries.
Marketing Research In this course, marketers will investigate the principles behind effective marketing research, explore how this influences marketing activity, and develop skills in a range of data-driven marketing research techniques.
Products & Channels This course expands learners’ understanding of the modern marketing landscape, exploring the uses of different marketing channels alongside product and service development.
Implementing Marketing Methodologies This unique course is designed to equip apprentices with a well-rounded skill set, integrating knowledge and practical application that they can use to prepare for their End Point Assessment.

Network Foundations This course covers the fundamentals of networking; from theoretical frameworks to practical applications and security considerations. We cover network models (OSI & TCP/IP), addressing systems, switching and routing principles, and the use of network tools.
Communication & Service Management This course prepares learners to step into management roles, building professional skills, service management practices, and advanced technical knowledge. We ensure Network Engineers can effectively prioritise and organise client & stakeholder requests and confidently negotiate service level agreements (SLAs).
Network Solutions and Cloud Concepts In this practical course, we dive into advanced topics like cloud computing and network optimisation strategies to ensure participants can effectively manage modern network environments. We ensure learners can integrate new servers and update systems to minimise downtime and enhance performance and reliability.
Network Maintenance & Troubleshooting This hands-on course is designed to build practical skills in network management, focusing on maintenance strategies, system monitoring, and diagnostic tools. We ensure participants can utilise automated tools and diagnostic techniques, and evaluate new troubleshooting approaches, focusing on maintaining system performance and ensuring security compliance.
Network Security In this course, we explore critical network security topics and provide effective threat mitigation techniques that maintain performance standards while adhering to legal requirements. Participants will gain technical skills and knowledge, to ensure they can confidently safeguard IT assets against the evolving landscape of security threats.
Resilience & Development To ensure your business is prepared for every outcome, we cover critical areas such as business continuity, disaster recovery, and change management. In this course, we ensure apprentices can align their work to your business goals, and teach reflection and feedback techniques to enhance performance and encourage personal and professional growth.
Applying Network Techniquese This course builds on the practical experience gained throughout the apprenticeship and ensures that participants feel confident with the practical aspect of their EPA. We ensure that during Assessment Method 1, apprentices can successfully use a network simulation tool to optimise a network and troubleshoot a network issue.

The Role of an IT Technician This course details the exciting role of an IT Technician and teaches the need for IT support processes and procedures. The course focuses on customer service and communication, cultural awareness and diversity, and relevant legislation.
Troubleshooting Tools and Techniques This course covers the principles of root cause problem-solving and fault diagnostics. We teach learners how to use common troubleshooting tools while working safely and in line with policies & procedures.
Working with Client Architecture This course ensures learners are confident working with common client device systems and identifying system hardware components. We prepare learners to install and configure operating systems and provide IT solutions in line with customer requirements.
Upgrading & Maintaining Client ArchitectureIn this course, learners will master upgrading and maintaining client architecture. We teach the fundamentals of disaster recovery plans, system upgrades and updates, IT maintenance, and fault prevention.
Working with Network Architecture This course ensures learners can efficiently and effectively work with network architecture. The 2-day course covers network types, network addressing, and implementing network services.
Cloud & Virtualisation In this course, we teach the principles of cloud and cloud-based services. Our expert coaches cover the principles of server, application, and network virtualisation, alongside how to securely integrate and manage mobile devices using the cloud.

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