MULTI-CHANNEL MARKETER APPRENTICESHIP

Our Level 3 Multi-Channel Marketer apprenticeship empowers learners to create platform-specific strategies, campaigns, and content, designed to increase brand awareness & online engagement, and drive revenue.

Programme Outline

LEVEL 3 MULTI-CHANNEL MARKETING APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Multi-Channel Marketing apprenticeship programme, including:

  • Course Content
  • Role Overview
  • Technical Training
  • Workplace Projects
  • End Point Assessment
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

Employer

I’m looking to train future digital talent

Apprentice

I’m looking to develop digital skills

Multi-Channel Marketer apprenticeship

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The Value

Duration: Up to 17 Months (including End Point Assessment)

Expand your end-to-end marketing efforts, and connect with your customers on the digital platforms they use daily. This Level 3 Multi-Channel Marketer apprenticeship ensures apprentices can plan, create, and evaluate targeted campaigns across a range of platforms, following industry best practices.

A Multi-Channel Marketer apprentice will leverage available data and AI tools to create engaging content that will guide your customers down the marketing funnel. With critical skills in content creation, search engine optimisation, social media management, web design, and GA4, learners will maximise your brand’s exposure and guarantee a return on investment.

Download Employer Guide

Programme Outline

LEVEL 3 MULTI-CHANNEL MARKETING APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Multi-Channel Marketing apprenticeship programme, including:

  • Course Content
  • Role Overview
  • Technical Training
  • Workplace Projects
  • End Point Assessment
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Your Apprentice

Our Multi-Channel Marketer programme is perfect for…
✅ New Starters & Professional Development
✅ Anyone 16+ years old
✅ Junior Marketers & Marketers looking for more responsibility
✅ Creating a Jack of all Trades, or an Industry Specialist

We adopt a learner-focused approach; we know each learner’s role will differ, and they will come to the programme with different levels of existing industry knowledge, learning styles, and learning preferences.

All our programmes are flexible through our Monthly Masterclasses and Skills Expansion Packs, to ensure we can work with you and your apprentice to build the skills relevant to your business.

Download Employ an Apprentice Guide

Employer Resource

GUIDE TO EMPLOYING AN APPRENTICE

This guide outlines everything you need to know about employing an apprentice. In this guide, we cover:

  • An Introduction to Apprenticeships
  • The Benefits of Hiring an Apprentice
  • The Costs of Hiring an Apprentice
  • Apprentice Wage Recommendations
  • Choosing an Apprenticeship Standard
  • Choosing a Training Provider
  • Creating the Job Description
  • Advertising Your Apprenticeship Vacancy
  • Apprenticeship Interview Tips
  • Choosing the Right Candidate
  • Next Steps & Checklist
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Introduction to AI

We’re committed to building sought-after critical AI skills and preparing our learners for the new digital economy, so all our apprentices are enrolled on our Introduction to AI course.

The most notable barrier for businesses looking to introduce AI into daily operations is a lack of internal AI skills, with a quarter of organisations reporting that they struggle to find employees with the necessary skills to implement and manage AI technologies.

Our interactive 3-part course provides our learners with a comprehensive overview of AI; understanding its origins, categories, and capabilities. Learners will understand use cases for AI models, and be able to successfully implement appropriate models into their role while following relevant ethical regulations.

Download Manage an Apprentice Guide

Employer Resource

GUIDE TO MANAGING AN APPRENTICE

This guide outlines everything you need to know about managing an apprentice. In this guide, we cover:

  • Onboarding your Apprentice
  • Apprentice Employment Rights
  • Setting Goals & Objectives for an Apprentice
  • The Role of a Workplace Mentor
  • Collaborating with your Training Provider
  • Off the Job Hours
  • Review Calls & Why They Are Important
  • What Happens After the Apprenticeship
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Apprenticeship Funding

There is a range of government funding and local authority grant schemes available, which are designed to help you train the next wave of talent or invest in your team’s professional development.

Large organisations with an annual salary bill over £3 million are required to contribute to the Apprenticeship Levy. The Apprenticeship Levy is a dedicated apprenticeship fund, which employers can use to cover the costs of apprenticeship training and assessment.

For SMEs & Microbusinesses that do not pay into the Apprenticeship Levy, the Government will fund 100% of apprenticeship training and assessment costs for apprentices aged 16 – 21 and 95% for apprentices aged 22 and over.

Explore your Funding Options

COURSE CONTENT

COURSE 1

Understanding marketing theory empowers marketers to design strategic, measurable campaigns that provide a good ROI. In this course, we empower learners to drive impactful and compliant marketing strategies, covering essential marketing theory, planning, and content creation to ensure participants understand the impact of end-to-end campaign efforts. Participants will grasp legal compliance and expectations to safeguard your business in today’s digital landscape.

Over two days, learners will:

  • Build and implement effective marketing plans that promote consistency across channels and brand messaging.
  • Set SMART marketing objectives that align with wider company goals, ensuring marketing efforts are targeted and results-driven.
  • Understand key legal and regulatory requirements, including GDPR, data protection, and copyright law.

COURSE 2

Impactful campaigns that resonate with your target audience drive business growth. This course teaches participants to create effective personas, ensuring that customers can be segmented and led through the marketing funnel with targeted campaigns. Participants will learn to engage customers and enhance customer experience while following ethical and inclusive best practices.

Over two days, learners will:

  • Segment audiences and create customer personas to ensure the right message reaches the right customer at the right time.
  • Understand the strategic role each stage of the customer journey plays in guiding potential buyers through decision-making.
  • Learn the crucial relationship between sales and marketing, and analyse the impact of marketing on customer service and experience.

COURSE 3

Strengthen business capabilities with critical skills in competitor research and supplier management. In this course, we build practical expertise in campaign management, competitor analysis, and design principles, learning to create and adapt content for online and offline mediums. Participants will use design software, manage marketing assets, and uphold quality standards across all channels to drive impactful campaigns.

Over two days, learners will:

  • Learn to conduct thorough competitor analysis using various methods and tools, meaning participants can identify market gaps and refine marketing tactics.
  • Confidently adapt marketing content for different media (social media, websites, & print) ensuring the messaging is appropriate and visually appealing.
  • Strategically research, evaluate and select external suppliers to meet specific marketing needs, building skills in contract management and negotiation.

COURSE 4

This course ensures learners can create and manage multi-channel marketing campaigns across the platforms your customers use daily and make relevant adjustments to meet budget and performance objectives. Participants will gain expertise in using content management systems (CMS) to publish various types of content and additional tools for managing marketing efforts, such as WordPress, Hootsuite, and Adobe Creative Cloud.

Over two days, learners will:

  • Understand user behaviour across multiple devices and channels, and manage and operate integrated campaigns accordingly.
  • Monitor and adjust campaigns to meet budget and performance objectives, ensuring time and cost efficiency.
  • Measure ROI in marketing campaigns, using tools like Google Analytics and CRM systems.

COURSE 5

Data skills are no longer an advantage, they’re a necessity. This course equips learners with essential skills in data analysis to ensure they make the most of their data and use it to enhance campaign performance. Additionally, we teach participants to leverage current and emerging marketing trends & technologies, such as AI, VR, voice search, and influencer marketing.

Over two days, learners will:

  • Use popular data analysis tools, such as Google Analytics, to record, interpret, and analyse campaign performance.
  • Create and deliver actionable campaign reports driven by data insights, providing strategic recommendations that maximise ROI.
  • Improve decision-making through data-driven insights and performance evaluation, based on measurable results rather than assumptions.
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BE-SPOKE APPRENTICESHIPS

Be-Spoke ensures your training aligns perfectly with business strategies, industry demands, and core values, creating a more effective and tailored development pathway for your apprentices.

The platform gives you the tools to easily create apprenticeship programmes that are fully aligned with your industry-specific requirements. Each Be-Spoke apprenticeship is made up of 4 key features: Core Modules, Essential Modules, Expert Modules, and Be-Spoke Modules.

With our innovative approach, you’re not just selecting an apprenticeship but curating an entirely bespoke roadmap to success.

Create Your Be-Spoke Apprenticeship

BENEFITS OF INVESTING IN YOUR MARKETING TEAM

HIGH ROI

On average, Email Marketing has the best average return on investment at a huge 36:1.

ELEVATED CAMPAIGN PERFORMANCE

Well-trained marketing professionals are better equipped to plan, execute, and optimise marketing campaigns.

ADAPTABILITY

Consumer behaviour is constantly changing – training ensures you can stay ahead of trends.

INCREASE BRAND AWARENESS

Skilled marketers contribute to the development of more impactful and consistent branding.

COMPETITIVE EDGE

Employees exposed to the latest trends and technologies are more likely to bring fresh ideas to the table.

FUTURE-PROOF YOUR BUSINESS

Investing in your team’s marketing skills ensures they stay ahead of emerging technologies.

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Introduction to AI

By integrating AI into our curriculum, we are not only preparing apprentices for the demands of today’s digital economy but we are also shaping them into future leaders who can harness the transformative power of AI responsibly and ethically.

AI adoption is set to reshape industries and revolutionise business operations; transforming business structures and customer interactions as we know it. From automation, analysis, and advanced personalisation, AI has the potential to save you thousands while reducing errors and boosting efficiency.

Learn More

READY TO GET STARTED?

Complete the form and a member of our team will be in touch in the next 48 hours.

  • By submitting this form, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

FACTS & STATS

We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white
DSC07894

ABOUT BALTIC APPRENTICESHIPS

At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.

We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.

Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.

Learn More About Us

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

APPRENTICESHIP PROGRAMMES

Level 3 Multi-Channel Marketer apprenticeship

Multiracial,Group,Of,Young,Creative,People,In,Smart,Casual,Wear

Role Overview

Duration: Up to 17 Months (including End Point Assessment)

As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.

Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.

Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design, and learn to utilise the industry’s most used analytical tool – Google Analytics 4.

View Vacancies
Close,Up,Storyboard,Content,Planning,Of,Production,Media,Of,The

Ideal For

Our Multi-Channel Marketer programme is perfect for aspiring marketers with a creative, innovative, and analytical mindset looking to gain hands-on experience while earning an industry-recognised qualification.

This apprenticeship programme is ideal for…
✅ Career Starters or Career Advancers
✅ Anyone 16+ years old
✅ Anyone interested in digital marketing & social media
✅ Junior Marketers or Marketers looking for more responsibility
✅ Becoming a Jack of all Trades, or an Industry Specialist

Whether you are just starting your marketing career, or you are a Junior Marketer looking for more responsibility – this apprenticeship standard will mould you into a successful data-driven digital marketer, and empower you to create effective digital marketing campaigns across online and offline platforms using available AI tools.

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Salary Expectations

We are proud members of the Decent Wage Pledge and advocate for higher wages for our apprentices. The minimum salary we ask our employers to pay their apprentices is £13,000 though many of our employers pay their apprentices more than this!

The salary of a Multi-Channel Marketer apprentice will vary dependent on your location, company size, and industry. The average salary for a Multi-Channel Marketing apprentice is between £16,000 to £20,000 per year, and apprentices who complete their training and bag a permanent position can expect a salary increase!

View Vacancies

COURSE CONTENT

COURSE 1

Understanding marketing theory empowers marketers to design strategic, measurable campaigns that provide a good ROI. In this course, we empower learners to drive impactful and compliant marketing strategies, covering essential marketing theory, planning, and content creation to ensure participants understand the impact of end-to-end campaign efforts. Participants will grasp legal compliance and expectations to safeguard your business in today’s digital landscape.

Over two days, learners will:

  • Build and implement effective marketing plans that promote consistency across channels and brand messaging.
  • Set SMART marketing objectives that align with wider company goals, ensuring marketing efforts are targeted and results-driven.
  • Understand key legal and regulatory requirements, including GDPR, data protection, and copyright law.

COURSE 2

Impactful campaigns that resonate with your target audience drive business growth. This course teaches participants to create effective personas, ensuring that customers can be segmented and led through the marketing funnel with targeted campaigns. Participants will learn to engage customers and enhance customer experience while following ethical and inclusive best practices.

Over two days, learners will:

  • Segment audiences and create customer personas to ensure the right message reaches the right customer at the right time.
  • Understand the strategic role each stage of the customer journey plays in guiding potential buyers through decision-making.
  • Learn the crucial relationship between sales and marketing, and analyse the impact of marketing on customer service and experience.

COURSE 3

Strengthen business capabilities with critical skills in competitor research and supplier management. In this course, we build practical expertise in campaign management, competitor analysis, and design principles, learning to create and adapt content for online and offline mediums. Participants will use design software, manage marketing assets, and uphold quality standards across all channels to drive impactful campaigns.

Over two days, learners will:

  • Learn to conduct thorough competitor analysis using various methods and tools, meaning participants can identify market gaps and refine marketing tactics.
  • Confidently adapt marketing content for different media (social media, websites, & print) ensuring the messaging is appropriate and visually appealing.
  • Strategically research, evaluate and select external suppliers to meet specific marketing needs, building skills in contract management and negotiation.

COURSE 4

This course ensures learners can create and manage multi-channel marketing campaigns across the platforms your customers use daily and make relevant adjustments to meet budget and performance objectives. Participants will gain expertise in using content management systems (CMS) to publish various types of content and additional tools for managing marketing efforts, such as WordPress, Hootsuite, and Adobe Creative Cloud.

Over two days, learners will:

  • Understand user behaviour across multiple devices and channels, and manage and operate integrated campaigns accordingly.
  • Monitor and adjust campaigns to meet budget and performance objectives, ensuring time and cost efficiency.
  • Measure ROI in marketing campaigns, using tools like Google Analytics and CRM systems.

COURSE 5

Data skills are no longer an advantage, they’re a necessity. This course equips learners with essential skills in data analysis to ensure they make the most of their data and use it to enhance campaign performance. Additionally, we teach participants to leverage current and emerging marketing trends & technologies, such as AI, VR, voice search, and influencer marketing.

Over two days, learners will:

  • Use popular data analysis tools, such as Google Analytics, to record, interpret, and analyse campaign performance.
  • Create and deliver actionable campaign reports driven by data insights, providing strategic recommendations that maximise ROI.
  • Improve decision-making through data-driven insights and performance evaluation, based on measurable results rather than assumptions.

FACTS & STATS

Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

Focused,African,Business,Man,In,Headphones,Writing,Notes,In,Notebook

1-2-1 COACHING & SUPPORT

Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.

Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.

Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.

Access our Support Centre
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BALTIC COMMUNITY

We know that apprentices don’t always get the opportunity to network with other apprentices. We wanted to change that! Who better to talk to about your apprenticeship programme than others on the same journey?

All our learners are invited to join our Baltic Community platform, which aims to build a sense of community and camaraderie for our apprentices. We have created a safe space for learners to connect with other like-minded professionals, access support from their peers and coaches, and generally make the most out of their exciting apprenticeship journey!

It is here that our apprentices can access a range of personal and professional development resources, enrol on our tailored training courses, and book Baltic Live events.

Browse Our Other Benefits

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More